Puff Bar, one of the largest disposable vape companies in the US, announced the integration of cryptocurrencies into its product offering.
Puff Bar announced on Jan. 23 that it was implementing a variety of blockchain solutions in its business. The first of these implementations is with Vechain, which enables users to verify the authenticity of their Puff Bar products. The second of these is the integration of Ether and Bitcoin Cash as payment methods for Puff Bar’s vapes.
Guaranteeing Product Authenticity
As one of the leading disposable vaping companies in the industry, Puff Bar focuses on providing an extremely high quality product to its customers. As such, counterfeit and knockoff Puff Bar vapes are a huge problem. With this in mind, Puff Bar decided to fight back and protect its customers.
These counterfeits do more than compromise the brand’s integrity. They also endanger users’ health if the counterfeiting company includes harmful ingredients in the product. For these reasons, Puff Bar has partnered with Vechain to provide guaranteed authentication for every vape.
Users can scan a QR code on the Puff Bar package. Once scanned, the company’s VechainThor platform verifies product legitimacy. By using such a simple end-user solution, the company provides a high level of assurance to its customers.
More Payment Options Could Lead to More Customers
Puff Bar is also leveraging its payment methods to try to increase its appeal. The target users for vaporizers are younger than the traditional tobacco/smoking market. These users are adopting cryptocurrencies, so the company decided to accept ETH and BCH as payment methods. This payment method makes it easy for cryptocurrency owners to purchase directly.
Counterfeiting tobacco products is a world-wide problem. To fight this, enabling customers to verify the authenticity of each item is important. So is enabling payment variety. With these moves, this disposable vaping company may be raising the bar for all tobacco companies globally.
Source: Be In Crypto